Short is Sweet for Today’s Business Plans

October 22nd, 2012 by Doug Boswell No comments »

It’s not just entrepreneurs who have come to the realization that exhaustive business plans may be overrated. Venture capitalists, angel investors and bankers are also in favor of stripping down such documents. Many say they simply have no time to read a 100-page plan, even if they were so inclined, and that there is little value after the first few pages.

The modern business plan is a dramatically distilled version of those from five or ten years ago. The best ones today address market opportunities and how the venture will pursue them, in a few well-written paragraphs. That’s it.

It’s not that people shouldn’t incorporate planning into the process of starting or growing a business, it’s that the process and final output has changed. No entrepreneur should spend 6-8 months writing 100+ page business plans. Instead, they should write down some notes to define the following:

1. The problem they are solving

2. Their solution to the problem

3. Who the target customer is and the size of the addressable market

4. Current competition or alternative solutions to the problem

5. Estimated costs and revenue

6. Key partners & resources needed to run the business

7. Sales channels and planned marketing activities

This first pass at a plan should be no more than 1-2 pages. Entrepreneurs should then set out to validate their assumptions: Do potential customers really have the problem the entrepreneur thinks they have? Do potential customers think the solution is a good idea? Are they willing to pay? Etc.

Based on this early customer feedback, the plan can be revised and expanded. It’s much more of a “plan as you go” approach where the entrepreneur keeps the plan alive and is constantly refining it as they learn more about their customers and their business.

Those longer plans, that used to be the standard, may signal hesitancy or doubt about a concept’s viability. A shorter plan, on the other hand, signals a bias toward action and away from planning. This is not to say that planning is unimportant, but a lot of people get stuck in the paralysis of planning and never actually do anything.

Hiring Your First Employee

October 7th, 2012 by Doug Boswell No comments »

Is your business ready to make its first hire? Finding and hiring the right employee is a critical step in the process. However, there are a few other steps you’ll need to take to ensure you meet the legal, regulatory and tax obligations of being a new employer.

In California many employment related tasks, including some of those listed below can be done from the Employment Development Department’s e-Services for Business page.

For California businesses about to become employers, here’s a checklist of the things you’ll need to do either before, or soon after you make that first hire:

1. Apply for an Employee Identification Number
Many businesses operate without an Employer Identification Number (or EIN), but if you hire employees, you’re going to need one. Think of it as the social security number equivalent for employers. An EIN is used to report the taxes you withhold on behalf of employees. You can apply for an EIN online from the IRS during their hours of operation Monday through Saturday. Apply for an EIN online.

2. Set-Up Withholding Taxes
Either on or before the date of employment, you’ll need to give your employee a copy of IRS Form W-4, to fill out and hand back to you so that you can withhold the correct federal income tax from their pay. To help you figure out what you should be withholding, refer to the IRS’ Employer’s Tax Guide(for use in 2012). Most California employees use the same number of Federal withholding allowances for their state income tax withholding. But under certain circumstances, especially if a person has income from multiple sources, they will want to use Employment Development Department Form DE-4 to determine if they should use a different number for their state withholding.

3. Verify That Your Employee is Eligible to Work in the U.S.
Employers are required to ensure their workforce is legal, and must verify each employee’s legal right to work in the United States within three days of the hire date. Go the U.S. Citizenship and Immigration Services website if you need to learn more about this process. Mainly, you will need to examine acceptable forms of ID presented by the employee and complete the Employment Eligibility Verification Form (I-9), and then verify the data on the form with the U.S. Citizenship and Immigration Services’ E-Verify online tool. You don’t need to file the form; just keep it on file for three years after the hire date, and one year after a termination date.

4. Register with the New Hire Reporting Program
Within 20 days of the hire date, you must report all new hires to the Employment Development Department’s New Employee Registry. The easiest way to satisfy this requirement is to fill out and submit a Report of New Employee(s) Form DE-34. Actually you can submit the necessary information in any format you like, as long as it’s all there. Some employers just add the employee’s start date and their California employer account number and the Federal employer ID number to the W-4 and send that.

5. Obtain Workers’ Compensation Insurance
In California, once you have employees you are required to carry worker’s compensation insurance. The insurance is available through commercial insurance carriers, on a self-insured basis, or through your state’s program and is considered a cost of doing business. If you need a referral to a commercial insurance agent who will help you minimize this cost, email me at doug@solidgrowth.com.

6. Unemployment Insurance Tax (UI), Employment Training Tax (ETT), and State Disability Insurance (SDI) for 2012
The UI program is part of a national program administered by the U.S. Department of Labor under the Social Security Act. The UI program provides temporary payments to individuals who are unemployed through no fault of their own.

UI is paid by the employer. Tax-rated employers pay a percentage on the first $7,000 in wages paid to each employee in a calendar year. The UI rate schedule and amount of taxable wages are determined annually. New employers pay 3.4 percent (.034) for a period of two to three years. EDD notifies employers of their new rate each December. The maximum tax is $434 per employee per year. (Calculated at the highest UI tax rate of 6.2 percent x $7,000.)

New employers are assigned a 3.4 percent UI tax rate for a period of two to three years. This will depend on when you meet the criteria under Section 982(b) of the California Unemployment Insurance Code (CUIC). If you purchased an established business, you have the option of acquiring the previous owner’s UI tax rate (see purchasing a Business with Employees).

The Employment Training Tax (ETT) rate for 2012 is 0.1 percent. The UI and ETT taxable wage limit remains at $7,000 per employee per calendar year.

The State Disability Insurance (SDI) withholding rate for 2012 is 1.0 percent. The taxable wage limit is $95,585 for each employee per calendar year. The maximum to withhold for each employee is $955.85.

The UI, ETT, and SDI tax rates are combined on a single rate notice, Notice of Contribution Rates and Statement of UI Reserve Account (DE 2088). The DE 2088 will be mailed to you in December, with a mailing date of December 30. Employers will have 60 days from the December 30 mailing date to protest any item on the DE 2088 except SDI and ETT, which are specifically set by law.

7. Display Workplace Posters
Check with the Department of Labor’s “Poster Advisor” online tool to see which posters you need to display that explain employee rights, etc. To determine what posters are requited of you in California check the Department of Industrial Relations Workplace Postings site.

8. Filing Taxes as an Employer
It’s a good idea to talk to your accountant or tax advisor about your new tax obligations. Typically, you’ll need to report income tax withholding, social security, and Medicare taxes each quarter on the IRS Form 941. If you paid wages of $1,500 or more in any quarter or had an employee on the payroll for any 20 weeks of the year, you’ll also need to file an Employer’s Annual Federal Unemployment (FUTA) return.

To see what applies to you, read the IRS Employer’s Tax Guide.

9. Keep Good Records and Stay Informed on Employment Laws
Once your employee is on board, make sure you maintain good employee records, pay close attention to workplace health and safety laws, and understand what benefits you must establish by law. Each of the following links will provide useful guides and tools that can help you stay compliant.

Labor Recordkeeping Requirements

Occupational Safety and Health Act (OSHA)

Fair Labor Standards Act (FLSA)

Family and Medical Leave Act (FMLA)

Equal Employment Opportunity Commission

Employee Handbook information

If you will be providing benefits to your employees, you should become familiar with the uniform minimum standards required by federal law to ensure that employee benefit plans are established and maintained in a fair and financially sound manner. See the chapter on Employee Benefit Plans in the U.S. Department of Labor’s Employment Law Guide for more information.

6 Mistakes to Avoid as You Build a Profitable Business

September 18th, 2012 by Doug Boswell No comments »

Where do small business owners go wrong when trying to build a profitable business? Many mistakes can be traced back to such things as not being consistent in preforming some of the most crucial tasks required for a business to function. But there are also mistakes made by not taking a task to completion, trying to take too many tasks to completion, spending time on the wrong tasks, not having procedures in place for the most crucial tasks, and hiring the wrong people for the tasks you expect them to accomplish.

Avoiding these 6 mistakes can save you time, money and a lot of frustration. So as you move your business toward your goals of profit and growth, here are some mistakes you may want to avoid or fix.

1. An Inconsistent Marketing Effort
Marketing may well be the most important task a business must perform. For many, marketing efforts are like a roller coaster ride, up and down based on how busy you are or how sales are doing. If your marketing is sporadic, it’s likely your results will be the same. The key to attracting and retaining customers is consistency. It is better to do 3 or 4 lead generation strategies well and consistently than doing a dozen of them periodically.

2. No Follow Up
Investing resources to generate leads for your company without a proven method to convert them to paying customers is costly. No matter how potential customers come to you, a system for consistent and timely follow up is a key to sales growth. Take the time to develop a procedure for turning prospects into customers. Take advantage of technology, templates and scripts for efficiency and effectiveness. If you are not consistently following up on your marketing, you are not completing the marketing task. Be consistent and watch your sales soar.

3. Doing it all Yourself
Most small business owners became entrepreneurs because they are experts or skilled at something and believed they could do it better than others. But building a successful business requires more than technical know-how. No one is an expert at every task, so supplement yourself with other experts to fill in the gaps. Whether you hire employees, sub-contract work, create joint ventures, work with coaches, consultants or develop strategic alliances, the support you need is available. Don’t try to do it all yourself.

4. Not Identifying Your Customer Profile
The best products or services will go unsold if you are talking to the wrong people, those who will likely never buy. If you invest your time and money promoting your products or services to people who don’t have the resources, authority or need, today or in the near future, you will have spent your time on costly frustration. Who are the ideal customers for YOUR products and services? Do your research, find out who and where they are, how to reach them, and then apply your resources to pull them in.

5. No Procedures
Documented procedures for all your company’s critical tasks and operations is a key to efficiency, consistency, continuous improvement and profitability. Defining the important tasks crucial to a business is often ignored. This mistake becomes obvious when you hire and train new people, only to start losing customers due to poor service or missed deadlines. Don’t expect your employees to have your clarity of vision. They will need to know exactly how to do their work if they are to do that work successfully. Take it one at a time, but make written procedures a priority in your business. The results will surprise you

6. Hiring on the Fly
Are you quick to hire and slow to fire? That phrase describes many small businesses. A strong team of people to support your operations is certainly important, but only if they are the right people. There are proven hiring systems and tools, including a job description and clear goals, to help small businesses attract and retain quality people. Always hire with a purpose, invest in training, commit to developing your team and be willing to let go of those who don’t fit.

Which of these mistakes are impacting your profit and growth? Make it a priority to fix them, one at a time if necessary. The sooner you do, the sooner your sales and profit will grow.

4 Reasons Why Small Businesses Fail

July 16th, 2012 by Doug Boswell 1 comment »

It is no longer news that 99% of all new business ventures fail in the first ten years. Since the dream of every entrepreneur is to build a successful business, here are, tactfully highlighted, 4 major reasons why small businesses fail and how you can bulletproof your business against them. Join me as I expose these business killers:

1. Poor Attention to Generating Sales:
If a business cannot attract customers, then it will fail. Closing sales is the core mission of all for-profit businesses, and yet it is the most common reason for business failures. A company’s business plan must specify the sales process. Will customers be attracted by advertising and promotion alone, or will it require salespeople to obtain business? Is the nature of the business that it will need inside or outside salespeople, or both? Will the owner or partners be the salespeople? Will salespeople need to be hired, or will the sales function be contracted out to a marketing representative company? If this basic need is not addresses and implemented successfully, the business will not be successful and will most likely fail

2. Lack Of Managerial Skill:
When a small business owner lacks the managerial skills required to drive the business to greater heights, the business is bound to fail. An entrepreneur that wants to succeed must be able to effectively handle the employees, cash flow, production line and so on, or the business owner must be able to hire a good manager to run the business.

3. Wrong Business Decisions:
This is common to everyone irrespective of your field. There are many instances where, after carrying out critical analysis on a particular situation, the entrepreneur comes up with a decision considered favorable. But on implementing that decision it backfires, and at the end of the day it results in anything from unwanted tax audits, regulatory agency compliance issues, employee resistance, unexpected customer reactions or even lawsuits.

So whenever you decide on an action to be implemented on your business, consider asking friends, business partners and professionals for advice. It is going to save you the stress of cleaning up the mess resulting from wrong business decision taken.

4. Harsh Government Economic, Fiscal And Monetary Policy:
This is a problem for both large and small businesses. As an entrepreneur, you must be on guard to bulletproof your business against the ever-changing government fiscal and monetary policies.

Since you cannot influence or alter the government’s decisions, you must be prepared to swiftly adjust your small business to align with the government rules. This will help prevent it from being hit by the adverse effect of unfavorable government policies. Instances of such government policies and effects you must keep an eye on are tax reporting and compliance matters, double taxation, duties and levies, exchange rates, policies that effect inflation, and so on.

Cool Product: Bitcasa

June 22nd, 2012 by Doug Boswell No comments »

A revolutionizing service in the cloud backup and synchronization space

Bitcasa is an app that integrates infinite storage, sync, backup and share into your desktop and across all your devices. When you add any folder to Bitcasa using the Add tab in the Desktop Client, you can choose from the following options depending on how you want Bitcasa to handle it:

Infinite
Your folder never fills up, regardless of what you put in it. It appears on your computer just like a normal folder and Bitcasa instantly streams its contents to your device as you use it. You might want to make your videos Infinite as they take up a lot of space. As long as you’re online, they will be available to watch with an Infinite folder.

Sync
Your folder is copied to every device whenever you make changes. It will be available even when you are offline. You might want to Sync all your work documents so you always have the latest copy handy. With a Sync folder they’ll be available on or offline, whenever you need it.

Backup
Your folder stays on your current computer and is backed up to Bitcasa for safe-keeping. Any changes you make to the folder are automatically propogated to Bitcasa as well.

You can also send any of your folders to someone else using the Send tab in the Bitcasa Desktop Client.

Bitcasa allows you to make any folder infinite, whether they are on your desktop, laptop or external storage device, and access it from anywhere with an Internet connection. Once folders have been made infinite, you can continue to use them just like you would any other folder.

Watch the short demo videos here.

Bitcasa is in beta and is currently free to use. Soon they will be offering the service for only $10 per month when it officially launches.
To visit Bitcasa’s website, click here.